In 2013, I wanted to start a new project, to define my own universe and personality, a personal introduction to the world of concept design. It has to be focused on science & future technologies, but I wanted to add more to it, a synthesis of all my influences and experiences, a large series of concepts with a different way to approach and to show them.

I have always been fascinated by concepts and movement with strong ideologies and meaning, starting by the ancient myths still alive in our modern world. But they are not the only ones, luxury brands are carrying a similar message with their strong identities, a legacy of our myth culture. Behind the stories and the legends their is always a truth, someone, or something, a hero. A product or vehicule is not an exception to this rule, they are all impregnated by a message, a story, a will.
While the storyteller of the past where bards, writers or poets, today communication agencies and marketing are now part of them.
I wanted to work on this evolution and how all those worlds are blending together and keeping the background of the myths, the origins.

This is how I came to Hexodeus, a luxury technologies and aerospace brand, with strong humanist values.
An hybride between brands like Space X, Tesla, Apple or Porsche and a tribute to creative and science people.
An encounter between the science, the fiction and the luxury world.
A paradoxe between going beyond the Human limits and the seek of the Human essence.

This name brand is born from « Hex », meaning six, Hexo is also referring to « exo », « out of » in ancient Greek and
« Deus » the latin word for God also meaning Zeus in ancient Greek. Hex as the six main axis of this project:

I. MYTHOLOGY AS A REFERENCE
II. FROM LUXURY TO POP CULTURE
III. BETWEEN CONCEPT DESIGN, PRODUCT DESIGN & ENGINEERING
IV. STORYTELLING THROUGH MARKETING
V. THE TRANSINDUSTRY & TRANSMEDIA ERA
VI. TRIBUTE TO CREATIVE & SCIENCE PEOPLE